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When Change is Good
According to an article in the New York Times (February 29, 2008), “more than one in 100 American adults are behind bars.” It sometimes seems like our legislators are hellbent on turning us into a nation of jailbirds. Rocket scientists, alas, are a much rarer species. This can have embarrassing consequences for those of us [...]
Dead Guys Finish Last
How important is a brand’s heritage? I’d say it depends on the product category. With automobiles, for instance, evidence indicates that a brand’s heritage does play a part in the buying decision. For a now rapidly dwindling segment of elderly car buyers who fondly recall the grand old General Motors (GM) brand in its heyday, [...]