nissan
Dead Guys Finish Last
How important is a brand’s heritage? I’d say it depends on the product category. With automobiles, for instance, evidence indicates that a brand’s heritage does play a part in the buying decision. For a now rapidly dwindling segment of elderly car buyers who fondly recall the grand old General Motors (GM) brand in its heyday, […]
Made in Japan
Not so long ago the words Made in Japan and Japanese could be used interchangeably. When used to refer to manufactured goods, they meant practically the same thing. Not anymore. When the Japanese emerged from the rubble of World War II, Made in Japan stood for shoddy products, like toys that fell apart. Then Japanese manufacturers […]