It takes more than great engi­neer­ing to cre­ate a jewel of a brand, and Lexus has always had great mar­ket­ing. I’m proud of the small con­tri­bu­tion I made to help Lexus move its lux­ury auto­mo­biles out of car deal­er­ships in the mid­dle of a reces­sion. To see what I mean, check out sam­ples of my direct mar­ket­ing copy for Lexus (below). Or see my work for Apple, Google and Nis­san.