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Having written ads for the Mitsubishi Lancer (United Motors), Fiat 128 (Upali Group), Daihatsu Charade (Uni Walkers) and Ford in Colombo in the 1970s and 1980s, David Graham had the perfect background for creating direct marketing materials for automobile brands in the U.S. Lexus was an especially good fit. “It takes more than great engineering to create a jewel of a brand, and Lexus has always had great marketing,” says David. “I’m proud of the contribution I made to help Lexus move its luxury automobiles out of car dealerships in the middle of a recession. To see what I mean, scroll down and check out samples of my work for Lexus (below). Or see my work for Apple, Google and Nissan.” |
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