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David Graham’s father had helped co-found Associated Motorways with V.T. De Zoysa and Sir Cyril De Zoysa in the 1950s, and had been among the first people in Colombo to drive the hardy little Datsuns the company imported. David fondly recalls the five-door 1960 Datsun Bluebird stationwagon the family took on road trip to Kandy, Anuradhapura and Trincomalee. David was reacquainted with the brand (renamed Nissan) in Los Angeles in the early 1990s: “Nissan is a performance brand,” notes David Graham. “Nissan’s advertising is targeted squarely at drivers who demand not merely a car that gets them from place to place, but one that gives them an adrenal rush on the way there.” David has this to say on the creative strategy: “Everything I wrote for Nissan at Chiat/Day—whether direct marketing copy for individual models or a fleet buyer’s guide for the entire product line—reflected Nissan’s core performance principle. To see what I mean, scroll down and check out samples of my work for Nissan (below). Or see my work for Apple, Google and Lexus.” |
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