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Nissan is a performance brand. Nissan’s advertising is targeted squarely at drivers who demand not merely a car that gets them from place to place, but one that gives them an adrenal rush on the way there. Everything I wrote for Nissan at Chiat/Day–whether direct marketing copy for each individual model or a fleet buyer’s guide for the entire product line–reflected this core principle. To see what I mean, check out samples of my direct marketing copy for Nissan (below). Or see my work for Apple, Google and Lexus. |
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